Our Strategy Overview 

To keep pace with the changes in customer needs, community demands, new technology and take an advantage of potential opportunities in line with recent trends in global markets, Tawuniya has developed its ambitious strategy for the next five years to strength its leadership position in the Kingdom, and MENA region.

In the light of the strategy, Tawuniya has set its purpose, vision, mission, and promises as follows: 

Our Purpose

“Together for a safer life and bigger dreams.” 

Our Vision

“Largest insurer in the MENA region.”

Our Mission

“Exceed expectations through superior customer experience and service excellence.”

Our Promises 

  1. Passionate about our people
  2. Customer centric
  3. Digital-first
  4. Extraordinary results.

Tawuniya has structured multiple programs to support delivering its key promises, achieve success and transfer its ambitious strategy into reality.

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