Adopting the CSR Strategy
The Corporate Social Responsibility Strategy (CSR) of Tawuniya was developed based on the following four pillars:
In line with this strategy, Tawuniya has developed a precise mechanism to evaluate social responsibility programs, which resulted in a comprehensive change in the company's methodology for selecting programs and activating them in coordination with social institutions. Through the new mechanism, Tawuniya added an economic dimension to these programs, enabling the support of specific economic sectors that play a major role in the national economic development and achieve the vision of Saudi Arabia, such as the Small and Medium Enterprise sector, in addition to the other activities. The objectives and the selection of initiatives planned in the light of the adopted social responsibility strategy, which is undergoing a quantum leap in the coming years.
Social Responsibility and the Coronavirus Pandemic
The social responsibility programs and initiatives implemented by Tawuniya during the year 2020 focused on providing full support to the national efforts to combat the emerging COVID-19 and helping the Saudi society to overcome this pandemic.
Tawuniya has implemented the following initiatives:
1-Supporting the efforts of the Ministry of Health with an amount of 25 million riyals, which is the largest contribution in the Saudi insurance sector. Tawuniya used this amount to implement several initiatives in coordination with the Ministry of Health.
2-Designing and establishing 21 fixed and mobile drive thru centers "Taakad" to examine corona virus from vehicles, in accordance with international best practices and in line with the standards approved by the Ministry of Health.
3-Supporting the Ministry of Health call center (937) with the participation of 163 of company doctors and officials to spread awareness of the symptoms of Coronavirus, take preventive measures, and respond to inquiries from all over the Kingdom.
Other Social Responsibility Activities in 2020
During the year 2020, Tawuniya interacted with World Health Days and provided many activities and awareness messages to raise the health level of the community, such as Breast Cancer Month, World Diabetes Day, Prostate Cancer, Nutrition Day, and Autism Day. In addition to other social participations, most notably the blood donation campaign that it was organized by the company in cooperation with King Faisal Specialist Hospital in Riyadh, and a large number of male and female employees participated in it.