25th October 2015
Tawuniya Enhances the Awareness of Breast Cancer
The Company for Cooperative Insurance (Tawuniya) organized at its head office in Riyadh an event entitled "Prevention is at early detection" to raise the awareness of breast cancer awareness. The event is part of the activities taking place in Saudi Arabia in line with the World Breast Cancer Awareness Month, during October 2015. It witnessed a large turnout of female employees who have expressed their appreciation for such initiative and its role in raising awareness of the disease.
Marketing General Manager of Tawuniya Mr. Majed A. Al-Bahiti said that the event organized by Tawuniya, in coordination with Abdullatif Cancer Screening Center, comes within the Company’s role in Corporate Social Responsibility, and aims to draw attention of the importance of early detection in preventing breast cancer.
“The event included the provision of a mobile mammogram screening center, through which a specialized medical team used sophisticated equipment to conduct clinical examinations for our female colleagues participating to check for any signs of breast cancer. A workshop was also organized through which Dr. Maha Bawazeer, Gynecologist, presented a lecture on breast cancer, misconceptions and self-examination. In addition to having Ms. Maha Al-Mutairi who shared her experience with recovering from breast cancer”, he added.
Al-Bahiti pointed out that Tawuniya “Went Pink” as it lit up its head office in Al-Rabea district in Riyadh with pink colors as is the international symbol for breast cancer awareness, complementing its efforts in spreading awareness in a unique and visually impactful way. The company also carried out a planned campaign to educate customers about the disease through Emails and SMS, along with medical tips that focus on defining the disease, its symptoms and the importance of early detection in the treatment.
Al-Bahiti has expressed full appreciation for the support provided to the event by Abdullatif Cancer Screening Center including a specialized medical team, medical equipments and publications that have contributed significantly to the success of attracting participants and achieving the event objectives.